Portfolio
ATEC Spine
Patient Highlight Press Release & Video
The Setup
In late 2024, I pitched a press release to promote a customer being the first in the world to have access to our new technology. This pitch earned local TV coverage on Fox 59 Indianapolis and CBS4 Indy. Through that process, I worked with our surgeon customer to identify the perfect patient - a high school lacrosse player sidelined by scoliosis.
My part
I worked with a production company and in-house team to cultivate buy-in from both Hannah and her family, coordinate a multi-location shoot across her home, her surgeon's clinic, and her lacrosse game, and directed on-site to capture her journey from diagnosis to playing pain-free. What started as a press pitch became one of the most human pieces of content in the EOS library.
Skills Demonstrated
PR & earned media, patient storytelling, talent sourcing, production logistics, creative direction
ATEC Spine
Product Launch Video with Industry KOLs
The Setup
When EOS Insight launched, the field needed to hear from key opinion leaders in the industry. I pitched and produced a video featuring three spine surgeons at Barrow Neurological Institute, one of the most prestigious neurological institutions in the country, to debut at our National Sales Meeting.
My Part
I worked with our sales team to identify the KOLs, coordinate filming, and on-site directing to capture authentic clinical perspective on how EOS Insight is changing how they plan and perform surgery. The video debuted at our sales meeting, giving the field a credibility asset at exactly the moment they needed it most.
Skills Demonstrated
KOL engagement, video production, surgeon relations, sales enablement, launch marketing
Sunshine Research Solutions
Brand Identity & Logo Creation
Freelance
The Setup
A clinical trials company needed a logo that felt credible without feeling cold.
My Part
I developed the creative brief and directed the design from concept to final system. The mark pairs a magnifying glass and sun, nodding to both investigation and the company name. I used a clean sans-serif font, built to scale across every touchpoint: scrubs, letterheads, email signatures, presentations, and digital platforms.
Skills demonstrated
Brand identity, creative direction, logo design, brief development